1. Select a company from the industry below and focus on one social media channel, e.g., Facebook, Twitter, LinkedIn, Instagram, etc.
2. Research best practices for your selected platform, e.g., what experts say about how to use Twitter for business.
3. Research the company’s presence on that social media platform, e.g., posting frequency, number of followers, types of postings (texts, photos, links, etc.), types of consumers’ comments, response to consumer’s questions/gripes, etc.
Financial industry (bank, credit union, tax prep)