In the role of a health care manager, for the final project, you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.
Part 2, the Communication Plan should include the following components:
For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:
For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.