Kraft Mac and Cheese: A Stealth Marketing Approach
Content – 50pts
The essay answers the question clearly with sufficient explanation. It reflects original thought, sound logic and provides ample supporting detail, which needs references and citations.
Presents Specifics from the Applicable Chapter/Content – 30 pts
The essay provides multiple references to specific information presented in the chapter 5 attached (from Strategic Market Management, Aaker and Moorman 11th Edition**, 2018), with appropriate page numbers included.
OutcomeSentence Structure, Grammar, Mechanics, and Spelling – 20 pts.