Managing in a Global Economy Fall 2021
Industry Assignment 2
Industry’s performance during the recession
• What was the industry’s performance during the recession. Did:
• Sales fall • Sales stay the same • Sale increase • Did the industry structure change? • Are there more companies now ? • Are there fewer companies now ?
• Is the industry cyclical ? • Do sales fall when economy – ? • Do sales increase when economy + ? • Do sales stay the same if economy + or
economy – ?
Global production / supply or distribution base
• Did having a global production / supply or distribution base ease the impact of the downturn?
• Did some markets perform better than others? • Did lower raw material costs help the industry to
maintain its margins ?