Jesse Parker sells for Mid-East Metals. He has been calling on Richmond Distributors for close to two years. Over the course of 15 calls, he has sold nothing to date. During an early call, Parker had Richmond’s engineers in to look over and test the quality of his products. The tests and the engineer’s responses were positive. He thinks that he is extremely close to getting an order. Parker knows that Richmond is happy with its present supplier, but he is aware that they have received some late deliveries. Terry Kitchel, Richmond’s senior buyer, has given every indication that he likes Parker’s products and Parker.
During Parker’s most recent call, Kitchel told him that he’d need a couple of weeks to go over Parker’s proposal. Kitchel really didn’t have any major objections during the presentation. Parker knows his price, quality, and service are equal to or exceed Richmond’s present supplier.