1. Opening a new theme park, such as the Shanghai Disney Resort (company’s fourth and largest theme park in Asia), is a major capital budgeting project for Disney. A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes. Choose and discuss three items on the income statement that you think will be impacted by this new undertaking. Explain why you chose those particular items, and how those items are impacted by the marketing, management and operations decisions of the company.
2. Choose and calculate three financial ratios for Disney for the last two years. Make sure to select ratios that you think would be impacted by opening a new theme park in a foreign country and explain your reasoning. Identify a competitor of Disney and contrast the two companies’ ratios. Explain why you selected this competitor. Describe how the decisions made by management, marketing and operations functions of the company can impact, and hopefully improve, these financial ratios.
3. Disney is a company with a significant brand value that is closely tied to its family friendly image. Discuss how any violations of business ethics in the company might affect its investors, customers and employees, and ultimately impact the company’s overall financial performance. Provide examples, if you’d like, to support your answer.