Read the article https://www.bloomberg.com/news/features/2020-04-08/trader-joe-s-employees-say-virus-response-was-haphazard-chaotic?srnd=premium and answer the following questions. Provide a short answer to each question.
1. Who are the main competitors of Trader Joe’s?
2. What strategy the company has utilized: Cost leadership, Differentiation or Blue Ocean? Explain in details.
3. Define the competitive advantage of TJ’s.
4. How you will explain the definition of the TJ’s customer :” Our ideal customer is overeducated and underpaid”.
5. How the company responds to the current pandemic (COVID) situation?
6. What recommendations would you give to the TJ’s CEO to compete better with the rivals?