The e-business’s board of trustees wants Will Learner to provide assurances that the e-business health institute’s traditional customer constituents will be served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute’s Web site, to facilitate more adaptable links among the e-business customer types. More broadly, the board of trustees and Will Learner want to determine the student target market that MedEd should attract.
You will use your expertise on segmentation to determine the psychographic market segment that you think MedEd should now attract. Furthermore, as a team, you will also draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections created by the e-business health institute’s Web site portal:
In addition, President Learner has made you aware of the extreme concern among powerful members of the MedEd board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team’s presentation should propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural, diversity health care education considerations.
Individual Portion (160 points)
Each member of the team should research and complete an individual paper. This individual paper may be made in either Word or PowerPoint, and it should determine the student psychographic market segment that the integrated MedEd/CHC should now attract. The paper should address the following areas: