The suggested structure below provides further guidance based on the assignment brief and marking criteria. Overall, the assignment should be a professional business report and submitted as a Word file. The total word count for the main text (excluding title page, ToC, appendices and reference list) should not exceed 1,200 words. An approximate word count is indicated for each section and in general linked to the weighting of the marking criteria. Below sections provide some further guidance on what is expected for each section of your business report. It also provides a structure that you should follow. Please add sub- headings/sections as appropriate. Please note, you should number the headings/sections and you do not need to provide an executive summary! Title page
Needs to contain unit and student information, as well as the title of the assignment and chosen project. Make it look professional (maybe even with an image)!
Table of content
Sections/headings need to be numbered and list page numbers. You can add sub- sections/headings to improve the structure and readability of your report.
1. Introduction (approx. 100 words)
Here, you introduce the report (what can the reader expect?) and very briefly state the project that you are going to focus on. Ensure you briefly outline the main sections of the report.
2. Chosen project: title/name here (approx. 200 words)
Here, you need to introduce the project that you have chosen for your report (heading should contain the name/title of the project). Tell the reader what the main product or service is as well as details about the company and background as relevant or provided. Remember, the project needs to be recent and related to one (or more) of the UN SDGs; please briefly state how the project or service is relevant. Discuss the key aspects from a start-up perspective. Overall, provide a brief but insightful introduction of the project and support with evidence (references) that could come from different sources.
3. Relevant trends (approx. 400 words)
Here, you need to discuss the relevant trends that your chosen project relates to. Such trends may be mega trends; major SDG-specific trends; consumer trends; industry, market, supply, or production trends; or more specific smaller trends. Please revisit the online workshop recording from week 8 for advice on some trend sources
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but do your own research as these sources may not fit with your project. In general, it is expected that you discuss more than one relevant trend and you can add sub- headings as appropriate. For your discussion, you first need to research relevant trends based on the information that you extract from the project description.
Make sure you support for your discussion throughout with references (not just at the end of paragraphs!). Such information can come from trend reports, industry or government reports, credible news outlets, (maybe) academic journal articles, and other credible sources. If in doubt if the source is credible, send me the link and I will let you know. In general, academic resources are less useful for this type of report as research is often too old. Focus on recent resources only or some older ones if you want to highlight changes over time.
4. Innovation evaluation (approx. 200 words)
Here, you need to evaluate and discuss what type of innovation the chosen project represents. Revisit the content from week 7 with regards to the four different types that were discussed and conduct some research to support your discussion (do not use the slides as the reference; do further research). Please note, there are other or extended classifications of innovation types that you can of course use as well. Use the research to support your discussion and key argumentation. Again, different credible sources could be used, and academic sources may also be relevant here.
5. Conclusion (approx. 100 words)
Here, you briefly summarise the main discussion points (trends and innovation) with regards to the chosen project.
Please follow the CDU Harvard Referencing Guide and list all used sources accordingly (alphabetically without numbering). Do not list any sources that you did not use (falsifying references is academic misconduct!). All used sources need to be placed in the reference list and as an in-text citation in the text where you used that source. Please make sure you place the in-text citation where you used that source for the first time and any further occurrence. Do not just place a reference at the end of paragraphs as this is not the correct way to support your text with evidence.