For the purposes of this discussion, “TV” means Broadcast and or Cable TV, not Netflix or other streaming media.
Has the importance of TV advertising (in the U.S.) faded? Discuss whether you agree or not. In other words, is TV still relevant in today’s media landscape? What has led to your conclusions?
When compared to TV and Print advertising (magazine/newspaper),
Integrated Marketing Communications
TV Advertising vs. Online Advertising
what are some of the advantages and disadvantages of online advertising (for the marketer)?
The text presents the concept of the “Message Source” (pg. 485).
What are some of the pros and cons to using a celebrity endorser? Hint, think “Tiger Woods”.
In what situations might a company want to use a non-human character in their messaging?